When he started Good Will Farm, Hinckley was doing fieldwork for the American Sunday School Union of Philadelphia.
He was a believer in the Social Gospel, the idea that religious values could be applied to social problems.
He sought to keep boys away from alcohol, tobacco and other vices, and instead following Christian precepts of brotherliness, charity, and selflessness.
Hinckley believed that God would provide to keep the home afloat financially.
He did not seek state funding and, although he encountered hard times, Good Will Farm continued to grow, offering various educational and vocational training opportunities and other services to about 200 children by 1913.